Console fields
Impressions, unique page views, conversion, store listing experiments, and the quiet differences between App Store Connect and Play Console date ranges. The Atlas marks which fields are safe to compare week to week and which are not.
Custom brief · App Store Performance Analytics
Store Signal Atlas
A living map of the signals we actually teach: what consoles emit, where they disagree, and which artefacts keep a Thai publisher honest when screenshots start to look like strategy.
The Atlas is not a tool you log into. It is the shared vocabulary behind every Logicpacketbase programme. Cohort Studio seats receive the current excerpts on paper and PDF. Signal Desk readers get a thinner cut. Catalogue Residencies annotate the Atlas against a live freeze calendar.
We keep it in English because board packs here are often written that way, even when the listing is Thai. Where a console label only exists in one locale, we keep the original string.
Experiment gates
Pre-registered metrics, minimum runtime, and stop rules. A screenshot “win” without a gate is filed as folklore. Preview-video tests get their own page because they leak into retention more often than stills.
Bilingual risk
Thai and English metadata on one title, sibling subtitles, and transliteration traps. Collision is treated as a catalogue problem, not a keyword-tool curiosity.
Promise vs. onboarding
How listing copy, frame one, and first-session reality either agree or quietly divorce. D1 is read as a listing signal, not only a product signal.
Finance language
Short paragraphs that survive a board pack. The Atlas includes examples that do not collapse App Store Performance Analytics into a single ROI cell.
What we omit
Paid acquisition, bid strategies, influencer seeding, and rank guarantees. Those pages do not exist here on purpose. If you need them, another vendor is the right room.
Next
Use the Atlas in a teaching room
Browse the programme listing if you want the flagship studio, or write via contact if you only need Signal Desk excerpts. The Atlas is not sold as a standalone subscription.