01
Listing telemetry map
Impressions, product-page views, conversion, and the gaps between App Store Connect, Play Console, and what finance thinks those words mean. You draft a one-page spec with owners and refresh cadence.
Flagship · 6 weeks · Cohort Studio seat
ASO Measurement Studio
A working room for product and growth people who need to read App Store and Play listing performance without vanity dashboards. You leave with dated artefacts, not a certificate wall.
Who it is for
Catalogue owners, growth leads, and analysts who already ship at least one live title in Thailand or across Southeast Asia. You should be able to export console data or bring a redacted cousin. If your only brief is CPI or Apple Search Ads bidding, this studio will feel incomplete — we say so in week one rather than stretching the syllabus.
Modules
Five desks, one chain
02
Experiment design for creatives
Screenshot order, preview video, and localization splits. You pre-register a metric and a stop rule before any frame ships. Vanity “lifts” without a gate are marked down.
03
Keyword collision & cannibalization
Thai and English listings on one title, plus sibling titles in the same catalogue. You write a cannibalization note that a publisher can act on without a linguistics seminar.
04
Retention as a listing problem
What D1 and D7 actually say about the store promise. Conversion that rises while early retention falls is treated as a mismatch, not a win with an asterisk.
05
Reporting for publishers
Boards that survive a finance review. Short paragraphs, dated charts, and a vocabulary that does not collapse App Store Performance Analytics into a single ROI cell.
Outcomes
What we mark
- A measurement spec for one live or reconstructed title.
- A screenshot or preview-video experiment card with a pre-registered metric and stop rule.
- A bilingual cannibalization note covering Thai and English metadata.
- A board-pack paragraph a non-growth reader can follow.
Instructor
Waranya Srisuk
Waranya led store ops for a Bangkok publisher before joining Logicpacketbase. She still reviews experiment cards herself. Office hours can move into Thai when a metadata string only makes sense in the original. She does not teach paid acquisition.
Informational fee
The Cohort Studio seat is ฿28,500 per person. A second seat from the same company is listed at ฿22,000 on the seats page. There is no checkout here. Invoices follow a briefing. Screenshot Experiment Clinic materials are included with this seat; Keyword Collision Lab can be added after conversation.
Questions we actually get
FAQ
Do you guarantee impression share or conversion?
No. We teach reading and experiment design. Any vendor who guarantees rank or conversion is selling something we do not teach. Your artefacts are dated documents, not performance promises.
Can I attend only remotely?
Yes. Sessions are hybrid: Bangkok evenings in the studio and a stable video room. Desk work is async. You still submit the same artefacts.
What if I cannot share production console data?
Use a redacted export or our studio dataset. We would rather mark a reconstructed title honestly than watch someone paste confidential revenue into a shared slide.
Is Apple Search Ads or Play bidding included?
No. That is a real limitation, not a footnote. We do not teach paid user acquisition, bid strategies, or creative for ads. If your brief is CPI optimization, this studio will feel incomplete and you should not book it hoping we will “also cover ads.”
How much English is required?
Teaching is in English. You need enough to write a short memo. Metadata work can be in Thai; we will not force transliteration for the sake of the room.
From people who sat this brief
“The telemetry map is still the first slide I open. We stopped arguing about whether a screenshot felt stronger and started arguing about page-view share.”
Module 03 on cannibalization paid for itself on two sibling games. I would not send a junior alone; the writing load is real.